Rishav Rj
About Rishav Rj
Rishav Rj serves as the Head of Operations & Growth at MakeO Toothsi Aligners, where he has significantly scaled operations and improved efficiency since 2021. He has a strong background in business development and management, having previously held leadership roles at Urban Company and HDFC Bank.
Work at makeO
Rishav Rj serves as the Head of Operations & Growth at makeO toothsi aligners, a position he has held since 2021. In this role, he has significantly scaled operations, increasing the monthly client base from 1,200 to over 5,000. He has also implemented various CRM systems across different verticals to enhance operational efficiency. Rishav transformed the growth strategy from a sales-led approach to a product-led one, fostering a data-driven culture within the organization. His leadership contributed to a 10x increase in field sales revenue and a 25% rise in average order value.
Previous Experience at Urban Company
Before joining makeO, Rishav Rj worked at Urban Company as an Associate Vice President from 2020 to 2021. He previously held the position of Senior Business Development Manager at the same company from 2019 to 2020. During his tenure, he focused on business development strategies that contributed to the company's growth.
Education and Expertise
Rishav Rj holds a Bachelor’s Degree in Commerce with a specialization in Accounts from Ranchi University, which he completed from 2012 to 2015. He furthered his education by obtaining a Master of Business Administration (M.B.A.) with a focus on Marketing, HRM, and General Management from the International Management Institute (IMI) between 2016 and 2018. His educational background equips him with a solid foundation in business operations and management.
Background in Finance and Entrepreneurship
Rishav Rj began his professional career as a Management Trainee at Kotak Securities in 2017. He later worked as an Assistant Manager in Investment Banking at HDFC Bank from 2018 to 2019. Additionally, he founded Raj Motor & Finance, where he worked from 2012 to 2016. This diverse background in finance and entrepreneurship has contributed to his operational and strategic expertise.
Achievements in Operational Efficiency
At makeO, Rishav Rj achieved notable operational improvements, including a 50% reduction in the cost-to-revenue ratio year-over-year through productivity enhancements and capital expenditure optimization. He also boosted conversion efficiency by approximately 100% by implementing the Lifetime Value (LTV) concept nationwide. His efforts have positioned makeO for sustained growth and operational success.