Farooq Ali
About Farooq Ali
Farooq Ali is an Amazon Brand Director with over five years of experience in the eCommerce industry, specializing in Amazon Advertising and product strategy. He has held various roles at Utopia Industries Pvt. Ltd. and currently works at Moonshot Brands in Ajax, Ontario, Canada.
Current Role at Moonshot Brands
Farooq Ali serves as the Amazon Brand Director at Moonshot Brands, a position he has held since 2023. In this role, he focuses on enhancing brand visibility and driving sales through effective Amazon Advertising strategies. His expertise in product strategy and eCommerce is instrumental in optimizing the brand's performance on the Amazon platform.
Previous Experience at Utopia Industries Pvt. Ltd.
Farooq Ali has extensive experience at Utopia Industries Pvt. Ltd., where he held multiple roles over several years. He started as a Product Executive in 2018, then progressed to Associate Product Manager in 2019, and later served as Product Manager in 2021. His final position at the company was Senior Product Manager from 2022 to 2023. During his tenure, he managed a portfolio that generated over $36 million in annual revenue and achieved a 33% reduction in Advertising Cost of Sales (ACoS) for Utopia Deals on Amazon.
Internship Experience
In 2016, Farooq Ali completed a summer internship at ARY Sahulat Bazar in Karachi. This experience provided him with foundational insights into the eCommerce sector and contributed to his professional development in the industry.
Educational Background in Business Administration
Farooq Ali holds a Master of Business Administration (MBA) with a focus on Marketing from the Institute of Business Management, where he studied from 2017 to 2019. He also earned a Bachelor of Business Administration (BBA) from the same institution, completing his studies from 2012 to 2016. His educational background has equipped him with essential skills in marketing and business strategy.
Early Career Roles
Farooq Ali began his career in 2015 as a Mystery Shopper at Beacon Consulting Pte Ltd in Kuala Lumpur. He also worked as a Service Ambassador at TCS Private Limited in 2017. These early roles contributed to his understanding of customer service and market dynamics, laying the groundwork for his future endeavors in the eCommerce industry.