Jayde Alexia Balentine
About Jayde Alexia Balentine
Jayde Alexia Balentine is an Email Marketing Specialist with expertise in inbound marketing and brand management. She has a background in design and marketing, having worked in various roles at Vyral Marketing and Northwest Missouri State University before her current position at Mutual of Omaha.
Work at Mutual of Omaha
Jayde Alexia Balentine has been employed at Mutual of Omaha as an Email Marketing Specialist since 2018. In this role, she focuses on developing and executing email marketing campaigns. Her responsibilities include utilizing design software and marketing tools to enhance communication strategies. She has accumulated six years of experience in this position, contributing to the company's marketing efforts in Omaha, Nebraska.
Previous Experience in Marketing
Before joining Mutual of Omaha, Jayde worked at Vyral Marketing in Omaha, Nebraska. She held two positions there: Project Manager from 2016 to 2017 and Marketing Specialist from 2017 to 2018. Her roles involved overseeing marketing projects and implementing strategies to enhance brand visibility. Additionally, she gained experience in various capacities at Northwest Missouri State University, including positions as a Knacktive Graphic Designer and a Study Abroad Office Graphic Designer.
Education and Expertise
Jayde Alexia Balentine earned a Bachelor of Science degree from Northwest Missouri State University, where she studied from 2012 to 2016. Her education provided her with a strong foundation in marketing principles. She has expertise in inbound marketing and brand management, which are key areas of interest. Furthermore, she is proficient in design software such as InDesign, Photoshop, and Illustrator, which supports her marketing initiatives.
Skills and Tools Utilized
In her current role as an Email Marketing Specialist, Jayde utilizes HubSpot as part of her marketing toolkit. She possesses skills in CRM data organization and design, which enhance her effectiveness in managing email campaigns. Additionally, her experience encompasses both B2C and B2B marketing strategies, allowing her to adapt her approach to various target audiences.
Background and Early Roles
Jayde's early career included several positions at Northwest Missouri State University, where she worked from 2013 to 2016. She served as a Residential Assistant, Tower Yearbook Managing Editor, and Office of Student Involvement Multimedia Assistant. These roles helped her develop a diverse skill set in graphic design and student engagement, laying the groundwork for her future in marketing.