Leslie Washburn
About Leslie Washburn
Leslie Washburn serves as the Marketing Communications Coordinator at Mutual of Omaha, where she has worked for 20 years. She specializes in brand identity, marketing collateral development, and executing marketing campaigns.
Work at Mutual of Omaha
Leslie Washburn has been serving as the Marketing Communications Coordinator at Mutual of Omaha since 2004. Over the course of 20 years, she has specialized in creating and managing brand identity and development projects. Her role involves developing marketing collateral systems that support sales and prospecting programs. Additionally, she has a proven track record in planning and organizing large-scale events and meetings, contributing to the company's marketing efforts.
Previous Experience in Marketing
Before joining Mutual of Omaha, Leslie Washburn worked as a Marketing Manager at TeleTech for a brief period of 7 months in 2004. She also held the position of Sr. Communications Specialist at ICG Communications from 2002 to 2003, where she developed strategic marketing communications plans for retirement plans and group insurance products. Earlier in her career, she worked as a Web Content Developer at ICG Communications from 1999 to 2000.
Education and Expertise
Leslie Washburn earned her Master of Science degree from the University of Denver, studying from 2001 to 2003. She also achieved a Certificate of Advanced Study from the same institution during that time. Prior to her graduate studies, she obtained a Bachelor of Science degree from The University of Kansas, where she studied from 1995 to 1999. Additionally, she completed her high school education at Cherry Creek High School from 1992 to 1995.
Marketing Skills and Specializations
Leslie Washburn specializes in various aspects of marketing communications. She is skilled in crafting newsletters and publications to effectively communicate with stakeholders. Her expertise extends to executing online and email marketing campaigns aimed at boosting brand visibility. She is also experienced in designing and implementing direct mail programs to reach targeted audiences and has strong consultative skills that enhance her ability to tailor marketing strategies to client needs.
Achievements in Sales and Marketing
Throughout her career, Leslie Washburn has successfully managed sales incentive programs designed to motivate and reward sales teams. She is adept at creating compelling sales presentations that drive business growth. Her ability to develop marketing collateral systems and execute strategic marketing communications plans has contributed to her effectiveness in the marketing field.