Spencer Cripe
About Spencer Cripe
Spencer Cripe is a Web Analytics and SEO Manager at Mutual of Omaha, where he has worked since 2022. He holds a Bachelor of Arts in Economics and Business from Westmont College and has extensive experience in SEO and web analytics, having previously worked at Simpleview and Hilltop Distribution.
Current Role at Mutual of Omaha
Spencer Cripe currently serves as the Web Analytics & SEO Manager at Mutual of Omaha, a position he has held since 2022. In this role, he is responsible for monitoring and evaluating web analytics and SEO toolsets to enhance reporting and capitalize on emerging analytics opportunities. He manages the marketing tag management platform, implementing new tags and retiring unused ones to optimize performance. His work promotes data-driven decision-making by enabling self-service tracking of digital experience performance.
Previous Experience at Simpleview
Spencer Cripe has a significant history with Simpleview, where he held multiple roles. He began as an SEO Specialist in 2017 for a brief period of two months. He later transitioned to the role of SEO Analyst from 2017 to 2021, accumulating four years of experience in this capacity. In 2021, he served as a CRO Analyst for four months. His responsibilities included owning and prioritizing the SEO backlog and collaborating with designers and developers to implement recommendations.
Education and Academic Background
Spencer Cripe earned a Bachelor of Arts in Economics and Business from Westmont College, where he studied from 2009 to 2013. Prior to his college education, he attended Center High School from 2005 to 2009. His academic background has provided him with a solid foundation in business principles and analytical skills, which he applies in his professional roles.
Experience in Marketing and IT
Before his current role, Spencer Cripe worked at Hilltop Distribution as a Product Marketing Manager from 2013 to 2017. Additionally, he served as a Marketing Teacher's Aide at Westmont College for five months in 2013 and worked as an IT Assistant at the same institution from 2011 to 2013. These roles contributed to his understanding of marketing strategies and technical support in educational settings.
Skills in Data and Analytics
Spencer Cripe possesses strong skills in web analytics and SEO. He is adept at collaborating with marketers, analysts, and leaders to develop requirements and configure self-service reporting and dashboards. His focus on data-driven decision-making enables organizations to track and improve digital experience performance effectively.