Erica Mack
About Erica Mack
Erica Mack is a Founding Account Executive at Paces, with a diverse background in sales, marketing, and copywriting. She has worked at various companies including Yotpo and TBWA\Chiat\Day, and holds a Bachelor's Degree in Advertising from Syracuse University.
Current Role at Paces
Erica Mack serves as the Founding Account Executive at Paces, a position she has held since 2023. In this role, she is responsible for establishing and developing client relationships, contributing to the company's growth and market presence. Her experience in sales and account management aids in her current responsibilities.
Previous Experience at Yotpo
Erica Mack has held multiple roles at Yotpo, including Inbound Mid-Market Sales Development for three months in 2021, Team Lead in Enterprise Business Development for seven months from 2021 to 2022, and Associate Account Executive from 2022 to 2023 for ten months. Her diverse roles at Yotpo reflect her adaptability and expertise in sales and account management.
Educational Background
Erica Mack studied at the S.I. Newhouse School of Public Communications at Syracuse University, where she earned a Bachelor’s Degree in Advertising from 2014 to 2018. Additionally, she completed the Entrepreneurship Essentials course at Harvard Business School Online in 2023, further enhancing her business acumen.
Internship Experience
Erica Mack has gained valuable experience through various internships. She worked as a Social Media & Marketing Intern at TheCreativeShake in 2016 for three months, a Marketing Intern at Nomi in 2015 for two months, and a Copywriter Intern at Organic in 2017 for three months. These roles provided her with foundational skills in marketing and copywriting.
Creative Interests and Personal Background
Erica Mack is a native New Yorker, which informs her understanding of local market dynamics. She has a passion for photography, musical theater, and improv, indicating her creative inclinations. Additionally, she identifies as a self-proclaimed foodie, showcasing her interest in culinary experiences.