Jeffrey Dietrich
About Jeffrey Dietrich
Jeffrey Dietrich, founder and CEO with a PhD, created the world's first true caffeine alternative, paraxanthine (Px), after finding traditional coffee unsuitable due to his caffeine sensitivity.
Jeffrey Dietrich: Founder and CEO
Jeffrey Dietrich is the Founder and CEO. Motivated by his personal struggle with traditional coffee, he has spearheaded a transformative approach to caffeine consumption. His leadership role is pivotal in developing alternatives suited for individuals with caffeine sensitivities.
Jeffrey Dietrich's PhD
Jeffrey Dietrich holds a PhD, which underscores his commitment to academic excellence and rigorous research. His educational background has been instrumental in his development of innovative solutions within the beverage industry.
Creation of Paraxanthine (Px)
Jeffrey Dietrich's unique sensitivity to caffeine led him to explore various alternatives, none of which met his needs. This journey of exploration resulted in the creation of paraxanthine (Px), the world's first true caffeine alternative. Paraxanthine aims to provide the benefits of caffeine without the drawbacks, such as anxiety and jitteriness.
Reimagining Coffee for Mental Wellness
Jeffrey Dietrich envisions coffee as the ultimate mental wellness drink. His innovative approach focuses on reducing negative side effects typically associated with caffeine consumption. Through his work, he promotes a new standard for mental wellness beverages.
Personal Journey and Transformation
Jeffrey Dietrich's path to innovation began in his late twenties when traditional coffee no longer suited him due to severe anxiety and jitteriness. Identified as genetically predisposed to be caffeine sensitive, his pursuit of a solution created a transformative experience. This personal journey underlines his dedication to improving mental wellness and broadening beverage choices.