Kristin Johnston
About Kristin Johnston
Kristin Johnston is a co-owner of Savvy Cooperative and has over 12 years of experience in content writing and digital marketing. She has held various positions in organizations such as Gordon Food Service and Spectrum Health, specializing in advertising optimization strategy within social media.
Current Role at Savvy Cooperative
Kristin Johnston serves as Co-Owner at Savvy Cooperative, a position she has held since 2019. In this role, she contributes to the company's strategic direction and operational management. Her experience in digital marketing and content strategy supports the cooperative's mission to enhance community engagement and collaboration.
Previous Experience in Digital Marketing
Kristin Johnston has extensive experience in digital marketing, having worked as a Senior Digital Marketing Specialist at Spectrum Health from 2014 to 2017 and at Gordon Food Service from 2017 to 2022. In these roles, she focused on advertising optimization strategies within social media, contributing to successful marketing campaigns and enhancing brand visibility.
Educational Background
Kristin Johnston studied at Grand Valley State University, where she earned a Bachelor of Science degree in Political Science and International Relations from 2006 to 2010. Her educational background provides a foundation for her analytical skills and understanding of complex social dynamics, which she applies in her professional roles.
Writing and Editorial Experience
With over 12 years of experience in content writing and editing, Kristin Johnston has held various writing positions. She worked as a Feature Writer for The Awesome Mitten and served as a Media Relations Director and Editor for the same organization. Her writing experience extends to her role as a Grand Rapids Restaurant Examiner at Examiner.com.
Technical Proficiency
Kristin Johnston is proficient in Salesforce Marketing Cloud tools, including Email Studio, Social Studio, Journey Builder, Advertising Studio, Automation Studio, and Audience Builder. This technical expertise enhances her ability to execute effective digital marketing strategies and optimize advertising campaigns.