Bethan Dean
About Bethan Dean
Bethan Dean is a Senior Digital Planner at Sony Music Entertainment in London, England, with a strong background in digital media planning within the music industry. She has held various roles across notable companies, including Universal Music Group and Carat, and has experience mentoring through the Creative Mentor Network.
Work at Sony Music Entertainment
Bethan Dean has been serving as a Senior Digital Planner at Sony Music Entertainment since 2021. In this role, she is responsible for developing and executing digital media strategies that align with the company's objectives. Her work focuses on enhancing the online presence of artists and maximizing engagement through various digital channels. Based in London, she has contributed to the company's digital initiatives for three years.
Education and Expertise
Bethan Dean studied at Cardiff University, where she earned a Bachelor of Music (BMus) degree from 2013 to 2016. Prior to that, she attended Canford School from 2008 to 2013. Her educational background in music complements her professional expertise in digital media planning, particularly within the music industry. She possesses a comprehensive understanding of digital media strategies and execution.
Background in Digital Planning
Bethan Dean has a strong background in digital planning, having worked in various roles across multiple companies. She began her career at Carat as a Biddable Assistant and later progressed to roles at Universal Music Group as a Junior Digital Media Planner and Digital Planner. Her experience at Dentsu Aegis Network as a Graduate further solidified her skills in digital media planning and execution.
Mentoring Experience
Since 2022, Bethan Dean has been involved with the Creative Mentor Network as a mentor. In this capacity, she supports the development of future professionals in the creative industry. Her mentoring experience reflects her commitment to fostering talent and sharing her knowledge in digital media and planning.
Internship Experience
Bethan Dean gained early career experience through various internships in marketing. She interned at Camellia Plc and Duncan Lawrie Private Banking in 2014, as well as at Canford School from 2012 to 2013. Additionally, she completed a month-long work experience at NIMBUS RECORDS LIMITED in 2015. These internships provided her with foundational skills in marketing and digital media.