Gonzalo Calmet Otero
About Gonzalo Calmet Otero
Gonzalo Calmet Otero is a Marketing Manager at Sony Music Entertainment in Peru, where he has worked since 2021. He has a strong background in digital sales strategies and marketing, having previously held the position of International Label Manager at the same company from 2018 to 2021.
Work at Sony Music Entertainment
Gonzalo Calmet Otero has been serving as the Marketing Manager at Sony Music Entertainment since 2021, with a focus on the Peruvian market. In this role, he coordinates regional marketing strategies with major record labels, including Columbia Records, RCA, and EPIC. His responsibilities include overseeing financial forecasting for the marketing department and ensuring alignment with the company's revenue goals. He leads the creation and execution of comprehensive 360-degree marketing strategies aimed at increasing Sony Music's market share. Additionally, he manages relationships with major digital platforms such as Spotify, Apple Music, and YouTube to develop promotional strategies for Sony Music artists.
Previous Experience at Sony Music Entertainment
Prior to his current role, Gonzalo worked as the International Label Manager at Sony Music Entertainment from 2018 to 2021. In this position, he focused on managing international product lines and enhancing the company's digital presence through the development and implementation of digital sales strategies. His tenure in this role contributed to the overall growth and visibility of Sony Music's offerings in the digital marketplace.
Education and Expertise
Gonzalo Calmet Otero has a diverse educational background in music business and marketing. He studied at Toulouse Lautrec, where he achieved a degree in Redacción Creativa. He also attended the Escuela de Música Contemporanea in Buenos Aires, Argentina, as part of the Berklee International Network, earning a degree in Music Business. His studies extend to various institutions, including Curtin University, where he focused on Reputation Management in a Digital World and Digital Branding and Engagement, and Harvard University, where he studied Leaders of Learning and Entrepreneurship and Healthcare in Emerging Economies.
Career History in Marketing and Communications
Gonzalo has held several positions in marketing and communications prior to his current role. He worked as a Digital Creative Manager at La Naranja Media for three months in 2016. He then served as Creative Director at Brainstorming Marketing & Communications from 2016 to 2018. Additionally, he briefly held the position of Creative Director at MADISON Experience Marketing in 2018. His experience spans various aspects of marketing, including digital strategy and creative direction.
Collaboration with The Orchard
In his role at Sony Music Entertainment, Gonzalo collaborates with The Orchard to enhance the positioning and promotion of both local and international artists. This partnership focuses on leveraging The Orchard's distribution and marketing capabilities to maximize the reach and impact of Sony Music's artist roster in the digital landscape.