Gonzalo Cuevas Méndez
About Gonzalo Cuevas Méndez
Gonzalo Cuevas Méndez serves as the Associate Director of Digital Business Strategy at Sony Music Entertainment, a position he has held since 2021. With extensive experience in digital marketing and business strategies, he has previously worked for companies such as Warner Music Group and Mastercard.
Work at Sony Music Entertainment
Gonzalo Cuevas Méndez has served as the Associate Director of Digital Business Strategy at Sony Music Entertainment since 2021. In this role, he focuses on implementing go-to-market strategies and developing sales and partnership strategies. His position involves advising on digital business strategies specifically tailored for the music industry.
Previous Experience in Digital Marketing
Prior to his current role, Gonzalo worked at Antifragile Solutions as a Freelance Marketing Consultant from 2019 to 2021 in Portugal. He also held positions at Warner Music Group, where he served as a Digital Account Manager from 2009 to 2014 and as a Digital Marketing Manager from 2013 to 2017, both in the Madrid Area, Spain. Additionally, he worked at Mastercard as a Marketing Consultant from 2017 to 2021 in Lisboa, Portugal.
Educational Background
Gonzalo Cuevas Méndez has a diverse educational background. He studied at Complutense University Madrid, earning a Graduate degree in Business Science from 2004 to 2008. He also attended CEV - Communication, Image and Sound School, where he achieved an Associate in Sound Engineering from 2006 to 2008. Additionally, he completed a Postgraduate in Digital Marketing at OBS School in 2011. He participated in the Erasmus Exchange Program while studying Business Science at Business Arnhem School in the Netherlands from 2005 to 2006.
Expertise in Digital Business Strategies
Gonzalo has a strong background in advising on digital business strategies, particularly within the music and fintech industries. His expertise includes developing customer lifecycle management designs and policies. He focuses on strategies that enhance customer engagement and optimize digital marketing efforts.