Loïc Bony
About Loïc Bony
Loïc Bony is an A&R Manager at Columbia, part of Sony Music Entertainment, where he has worked since 2014. He played a significant role in the success of JAIN's album and has extensive experience in utilizing social media for artist promotion.
Work at Sony Music Entertainment
Loïc Bony has been serving as an A&R Manager at Sony Music Entertainment's Columbia label since 2014. In this role, he focuses on identifying and developing new talent, as well as overseeing the production and marketing of music projects. His tenure at Sony has been marked by significant contributions to the label's roster and strategic initiatives aimed at enhancing artist visibility and sales.
Experience at Warner Music Group
Prior to his current role, Loïc Bony worked at Warner Music Group as an A&R from 2012 to 2014. During his two years in the Paris region, he gained valuable experience in artist development and music production, which laid the groundwork for his subsequent achievements in the industry.
Achievements in Artist Development
Loïc Bony played a key role in the platinum certification of JAIN's album, which achieved 600,000 units sold and garnered 33 million views on the music video for 'COME'. His efforts in promoting this project significantly contributed to its commercial success and the artist's visibility in the market.
Social Media and Marketing Expertise
Loïc Bony utilizes social media platforms such as Facebook, Instagram, and Twitter extensively for marketing and promotional operations. His skills in digital marketing allow him to effectively reach audiences and enhance the visibility of the artists he represents.
Collaboration with Digital Platforms
In his role, Loïc Bony regularly collaborates with major digital platforms including iTunes, Spotify, Deezer, and YouTube. These partnerships are aimed at enhancing sales and visibility for artists, ensuring that their music reaches a wider audience and achieves commercial success.