Lonny Olinick
About Lonny Olinick
Lonny Olinick serves as the CEO of AWAL and has extensive experience in the music industry, having previously held leadership positions at Kobalt Music and Sony Music Entertainment. He holds an MBA from Stanford University and a BS in Entrepreneurship/Marketing from the University of Arizona.
Current Role at AWAL
Lonny Olinick serves as the CEO of AWAL, a position he has held since 2017. Under his leadership, AWAL has focused on providing independent artists with the tools and resources to succeed in the music industry. His extensive experience in the music sector informs his strategic direction for the company.
Previous Experience at Sony Music Entertainment
Olinick worked at Sony Music Entertainment as the Manager of Global Marketing from 2005 to 2006. During this time, he contributed to marketing strategies that enhanced the visibility of various artists and projects within the global music landscape.
Education and Expertise
Lonny Olinick holds an MBA from Stanford University Graduate School of Business, which he completed from 2009 to 2011. He also earned a Bachelor of Science degree in Entrepreneurship and Marketing from the University of Arizona, where he studied from 1999 to 2003. His educational background supports his expertise in both marketing and strategic business development.
Career at Bain & Company
Olinick began his career at Bain & Company, where he worked as a Consultant from 2011 to 2014 and later as a Manager from 2014 to 2015. His roles involved providing strategic consulting services, which helped shape his analytical and leadership skills in business environments.
Leadership Roles in the Music Industry
In addition to his current role at AWAL, Olinick has held significant positions in the music industry, including CEO of Recorded Music at Kobalt Music from 2018 to 2022 and Chief Strategy Officer from 2016 to 2018. His leadership experience spans various aspects of the music business, emphasizing strategic growth and artist development.