Micheline Medina
About Micheline Medina
Micheline Medina serves as the Director of Artist Relations and Marketing at Sony Music Entertainment, where she has successfully hosted significant events and secured notable partnerships. With a strong background in marketing and extensive experience in the music industry, she has contributed to the success of various artists and projects.
Work at Sony Music Entertainment
Micheline Medina currently serves as the Director of Artist Relation & Marketing at Sony Music Entertainment. She has held this position since 2022, working in a hybrid capacity from Miami, Florida. In her role, she has hosted significant events, including the first-ever Sony Live Session event, Celebrando la Mujer y la Musica, which garnered over 500 RSVPs and featured performances by artists Yendry and GALE. Prior to her current role, she worked at Sony Music Latin as Associate Director of Artist Relations & Marketing from 2019 to 2022.
Education and Expertise
Micheline Medina holds a Bachelor of Science degree from Fordham University, where she studied Marketing, E-Business, and Communication and Media Management from 1998 to 2002. Additionally, she has furthered her education by obtaining four certifications in Integrated Marketing 360, Digital Marketing, Data-Driven Marketing, and Marketing Strategy from Cornell University between 2018 and 2019. Her educational background supports her expertise in marketing and artist relations.
Background
Micheline Medina has extensive experience in the music industry, particularly with Sony Music Entertainment. She worked as a Field Marketing Manager from 2002 to 2019 for 17 years in New York, New York. Her career has included various roles that focus on artist relations and marketing strategies, contributing to her comprehensive understanding of the music business.
Achievements
During her tenure in the music industry, Micheline Medina has contributed to notable successes, including the achievements of Manuel Turizo. Under her direction, Turizo's single La Bachata topped both Billboard's Latin Airplay and Tropical Airplay charts for 10 weeks. Additionally, his album 2000 debuted at number two worldwide and number three in the US on Spotify. She also played a role in securing a partnership between Christina Aguilera and WAZE, showcasing her ability to foster significant collaborations.