Sead Purisic
About Sead Purisic
Sead Purisic is a Business Analyst specializing in Audience Development and CRM Systems at Sony Music Entertainment, where he has worked since 2021. He has previous experience as a Marketing Analyst at Insights by Kantar and as a Junior Business Analyst at Sony Music Entertainment, along with a background in Integrated Marketing at ViacomCBS.
Current Role at Sony Music Entertainment
Sead Purisic currently holds the position of Business Analyst, Audience Development & CRM Systems at Sony Music Entertainment. He has been in this role since 2021, contributing to the company's efforts in audience engagement and customer relationship management. His work focuses on analyzing data to enhance audience development strategies and improve CRM systems, aligning with the company's goals in the music industry.
Previous Experience at Sony Music Entertainment
Before his current role, Sead Purisic worked as a Junior Business Analyst in Audience Development & CRM Systems at Sony Music Entertainment from 2020 to 2021. During this time, he supported various projects aimed at optimizing audience engagement and enhancing customer relationship management processes within the organization.
Experience at ViacomCBS
Sead Purisic served as an Analyst in Integrated Marketing at ViacomCBS for a period of four months in 2019. In this role, he was involved in marketing initiatives that integrated various media platforms, contributing to the overall marketing strategy of the organization.
Marketing Analyst at Insights by Kantar
In 2019, Sead Purisic worked as a Marketing Analyst at Insights by Kantar for five months. His responsibilities included analyzing market trends and consumer behavior, which provided valuable insights that informed marketing strategies in the Greater New York City Area.
Education and Expertise
Sead Purisic earned a Bachelor of Business Administration (BBA) with a focus on Marketing from the Zicklin School of Business. He completed his degree from 2014 to 2018, acquiring foundational knowledge and skills in business and marketing that support his professional roles in analysis and audience development.