Shelby Pfau
About Shelby Pfau
Shelby Pfau is a Digital Advertising Manager at Sony Music Entertainment, specializing in media management across various digital platforms. She has a background in graphic design and public relations, with previous experience in artist management and social media.
Current Role at Sony Music Entertainment
Shelby Pfau serves as the Digital Advertising Manager at Sony Music Entertainment, a position she has held since 2021. Based in the Los Angeles Metropolitan Area, she is responsible for overseeing digital advertising strategies and campaigns. Her role involves managing media efforts across various domains, including social media management, digital marketing, and paid media. Pfau's experience in the music industry enhances her ability to create effective advertising solutions that resonate with audiences.
Previous Experience in Artist Management
Prior to her current role, Shelby Pfau worked at 11E1even Group as an Artist Management Assistant from 2018 to 2021 in the Greater Denver Area. In this position, she supported artist management initiatives and gained valuable insights into the music industry. Additionally, she served as a College Marketing Representative at Sony Music Entertainment from 2018 to 2019, where she focused on marketing efforts targeted at college students.
Educational Background
Shelby Pfau has a diverse educational background. She graduated from Fossil Ridge High School in 2015. She then attended Colorado State University, where she studied Graphic Design for one year. Following this, she pursued a degree in Strategic Communication at the University of Colorado Boulder from 2016 to 2018. Pfau also studied Communication and Media Studies at the University of Colorado Denver, earning a Bachelor of Arts degree.
Skills and Expertise
Shelby Pfau possesses expertise in various aspects of digital marketing and media management. Her skills include social media management, digital marketing, paid media, community management, content creation, and press relations. Pfau is known for her ability to maintain meaningful connections in the digital space. She thrives in environments that require creative strategy implementation and is recognized for her organizational and analytical skills.
Internship Experience
In 2018, Shelby Pfau gained practical experience as a Social Media/Graphic Design Intern at DoStuff, where she worked for ten months in the Greater Denver Area. This internship allowed her to apply her academic knowledge in a real-world setting, enhancing her skills in social media and graphic design. Additionally, she served as a Project Manager at Fulframe for three months in 2019, further diversifying her professional experience.