Smitha Shetty
About Smitha Shetty
Smitha Shetty is a Manager of YouTube Channels at Sony Music Entertainment, overseeing multiple channels that focus on creative DIY content and children's entertainment. She holds an MBA from Anglia Ruskin University and has worked in various roles at Sony Music since 2007.
Work at Sony Music Entertainment
Smitha Shetty has been employed at Sony Music Entertainment since 2007. She holds the position of Executive Assistant to the President for India and the Middle East, contributing to the organization's operations for 17 years. In addition to her executive role, she has served as Manager of the YouTube Channel since 2015, overseeing various digital content initiatives. Her responsibilities include managing multiple YouTube channels, such as 'Mad Stuff with Rob', 'Sony Music for Babies', and 'Chikaraks', focusing on creative and children's content.
Education and Expertise
Smitha Shetty completed her Master of Business Administration (M.B.A.) at Anglia Ruskin University from 2016 to 2017. Prior to her master's degree, she earned a Bachelor of Commerce (B.Com.) from Shreemati Nathibai Damodar Thackersey Women's University. Her educational background provides her with a solid foundation in business principles, which she applies in her current roles at Sony Music Entertainment.
YouTube Channel Management
In her role as Manager of the YouTube Channel, Smitha Shetty is responsible for the channel 'Mad Stuff with Rob', which features creative DIY content aimed at engaging viewers. She also manages 'Sony Music for Babies', which focuses on content tailored for young audiences, and 'Chikaraks', dedicated to children's entertainment. Her work includes designing promotional materials such as banners and thumbnails to enhance channel visibility and engagement.
Digital Marketing and Promotions
Smitha Shetty engages in web portal promotions, including video promotions, exclusives, and contests. She specializes in creating thematic playlists and cross-promoting song videos and playlists across multiple channels. Her strategies aim to grow audience engagement and increase views across the YouTube platforms she manages.