Jamie Spafford
About Jamie Spafford
Jamie Spafford is the Co-Founder and Head of Communications and Partnerships at Sorted Food, where he has worked since 2011. He has a background in marketing and has collaborated with numerous global brands while engaging with a large online food community.
Work at Sorted Food
Jamie Spafford serves as the Co-Founder and Head of Communications and Partnerships at Sorted Food, a position he has held since 2011. Under his leadership, Sorted Food has developed into one of the largest and most engaged global food communities online, boasting over 3 million members. He plays a crucial role in fostering community engagement, with over 400,000 individuals spending an average of 10+ minutes daily interacting with Sorted Food's content. His work focuses on creating partnerships and communication strategies that enhance the brand's visibility and community connection.
Previous Experience in Marketing
Prior to his current role, Jamie Spafford accumulated diverse marketing experience across several companies. He worked as a Marketing Assistant - Clothing at Tesco for two months in 2005. Following this, he held positions at Brandwidth Marketing Ltd as an Account Executive (Digital) from 2009 to 2010 and at Visible Technologies as an Account Manager from 2010 to 2011. Additionally, he served as a Marketing Consultant at SORTED Ventures LTD for one year from 2008 to 2009, where he contributed to marketing strategies and initiatives.
Education and Expertise
Jamie Spafford studied at Bournemouth University from 2005 to 2009, where he earned a degree in Marketing with a 2:1 classification. Earlier, he attended Chancellor's School from 1998 to 2005. His educational background has equipped him with the skills necessary for effective communication and marketing strategy development, which he applies in his current role at Sorted Food.
Community Engagement and Content Development
Jamie Spafford is instrumental in developing engaging content for Sorted Food, including the creation of the Sidekick app. This app provides Smarter Recipe Packs, assisting tens of thousands of users each month with meal planning, shopping, and cooking. He regularly collaborates with global brands such as Visit The USA, Kenwood, and Ford to produce content that resonates with the community and enhances brand partnerships.
Speaking Engagements and Industry Influence
Jamie Spafford is an active speaker at various industry events, including Google's BrandCast and the Chartered Institute of Marketing. He discusses topics such as the significance of an engaged online community and strategies for developing compelling branded content. His insights contribute to the broader conversation about marketing and community engagement within the digital space.