Michelle Niewald
About Michelle Niewald
Michelle Niewald serves as the Lead of Digital Strategy and Content Planning at Spire, where she has worked since 2020. With a background in financial services marketing, she focuses on enhancing customer engagement through digital strategies for 1.7 million customers across three states.
Work at Spire
Michelle Niewald has been serving as the Lead of Digital Strategy and Content Planning at Spire since 2020. In this role, she focuses on enhancing the online experience for 1.7 million customers across three states. Her responsibilities include developing and implementing digital strategies that improve customer engagement and satisfaction. Prior to this position, she worked at Spire as an External Communications Specialist for five years, where she gained valuable experience in communication and marketing.
Education and Expertise
Michelle Niewald earned a Bachelor of Science degree in Integrated Marketing from Stephens College, where she studied from 2010 to 2014. Her educational background provides her with a solid foundation in marketing principles, which she applies in her current role. She has developed expertise in digital strategy, content planning, and customer engagement, focusing on integrating handmade and high-touch tactics into her strategies.
Background
Before her current role at Spire, Michelle Niewald gained diverse experience in various marketing and communications positions. She worked as a Social Media Specialist at Anheuser-Busch Employees' Credit Union and held internships at Veterans United Home Loans, Axis Promotions, and Osborn Barr. Additionally, she served as Firm Director at Creative Ink, where she further honed her marketing skills. Her background in financial services marketing complements her transition to digital strategy.
Achievements
Throughout her career, Michelle Niewald has focused on building communities as a key to success in the digital age. She advocates for companies of all sizes to engage with their customers through effective digital strategies. Her work has significantly impacted customer experience and engagement, particularly in her current role at Spire, where she leads initiatives that reach a wide audience.