Megan Griffin
About Megan Griffin
Megan Griffin is a Digital Growth Assistant at Starling Bank, with a background in Consumer Behaviour and Marketing from the University of Reading. She has a proven track record in social media management and digital marketing, achieving significant growth and cost savings for Milwaukee Tool and Vauxhall Motors Ltd.
Work at Starling Bank
Megan Griffin has been employed at Starling Bank as a Digital Growth Assistant since 2021. In this role, she focuses on enhancing the bank's digital presence and driving growth through various online strategies. Her responsibilities include compiling monthly digital statistics reports, which involve translating complex data into clear graphs and summaries for internal stakeholders. This position allows her to apply her expertise in digital marketing and consumer behavior to support the bank's objectives.
Education and Expertise
Megan Griffin earned a Bachelor's degree in Consumer Behaviour and Marketing from the University of Reading, where she studied from 2014 to 2018. Prior to this, she attended The British School of Paris, achieving A levels in French, German, Economics, and Business from 2012 to 2014. Her educational background provides a strong foundation in marketing principles and consumer insights, which she applies in her professional roles.
Professional Background
Before joining Starling Bank, Megan Griffin worked at Techtronic Industries EMEA as a Digital Marketing Assistant from 2018 to 2021. In this position, she contributed to various digital marketing initiatives. Earlier, she completed an industrial placement as a CRM Specialist at Vauxhall Motors Ltd from 2016 to 2017, where she significantly increased web traffic from email campaigns by over 30% year on year.
Achievements at Milwaukee Tool
During her tenure at Milwaukee Tool, Megan Griffin successfully brought the company's social media management in-house, achieving a cost saving of €60,000 and a follower growth of over 600% within two years. She also redesigned the online review system and implemented automated emails, which resulted in a 414% increase in reviews within a year. Additionally, she achieved blue-tick verification for the company's social media accounts.