Bianca Alejandro
About Bianca Alejandro
Bianca Alejandro is an Email and SMS Marketing Specialist with a background in marketing management. She has experience in developing effective marketing strategies and has worked with various companies, including Chronos Agency and UM Worldwide.
Current Role at Structured
Bianca Alejandro serves as an Email and SMS Marketing Specialist at Structured, a position she has held since 2020. In this role, she focuses on creating and executing email and SMS marketing campaigns aimed at enhancing client engagement. Her work involves developing strategies that integrate SMS marketing with email campaigns to improve customer reach and retention. Alejandro specializes in optimizing marketing KPIs, utilizing innovative techniques tailored for direct-to-consumer brands.
Previous Experience at Chronos Agency
Before her current role, Bianca Alejandro worked at Chronos Agency as a Senior Marketing Executive from 2019 to 2020 for a duration of eight months. During her time there, she was involved in various marketing initiatives that contributed to the agency's objectives. Her experience at Chronos Agency provided her with valuable insights into the marketing landscape, which she applies in her current position.
Internship at UM Worldwide
Bianca Alejandro gained early experience in the marketing field through her internship at UM Worldwide in 2015. She worked as a Junior Media Planner for two months in BGC. This internship allowed her to develop foundational skills in media planning and marketing strategies, setting the stage for her future roles in the industry.
Education in Business Administration
Bianca Alejandro studied at St. Scholastica's College in Manila, where she earned a Bachelor of Science in Business Administration with a major in Marketing Management. Her studies spanned from 2006 to 2010, equipping her with essential knowledge and skills in marketing principles and practices. Additionally, she completed her high school education at the same institution during the same period.
Marketing Campaign Implementation
In her professional career, Bianca Alejandro has successfully implemented email and SMS marketing campaigns that significantly improved client engagement rates. Her expertise in developing comprehensive marketing strategies has allowed her to effectively enhance customer interactions and retention through targeted communication efforts.