Johnny Meyerdirk
About Johnny Meyerdirk
Johnny Meyerdirk is a Senior Retention Strategist with extensive experience in email and lifecycle marketing. He has held various marketing roles at companies such as COYUCHI, Thistle, and Brandless, and has a background in retail management.
Current Role at Structured
Johnny Meyerdirk serves as a Senior Retention Strategist at Structured, a position he has held since 2023. In this role, he focuses on developing strategies to enhance customer retention and engagement. His expertise in lifecycle marketing is integral to the company's efforts in building lasting relationships with customers.
Previous Experience in Email Marketing
Prior to his current role, Johnny worked as an Email Marketing Manager at COYUCHI from 2021 to 2022. He also held the position of Email Marketing Manager at Betabrand, where he managed retention strategies from 2017 to 2018 and from 2018 to 2019. His experience in email marketing has contributed to his understanding of customer engagement and retention.
Lifecycle Marketing Background
Johnny has extensive experience in lifecycle marketing, having worked as a Lifecycle Marketing Manager at Thistle in 2020 for five months and at Brandless, Inc. from 2019 to 2020 for eleven months. He also briefly held the same position at Bluechip Retail in 2022 for two months. This background has equipped him with skills in managing customer journeys and optimizing marketing strategies.
Retail Management Experience
Before transitioning into marketing roles, Johnny gained retail management experience. He worked as a Retail Store Manager at Betabrand from 2014 to 2016 and as a Retail Floor Manager at Quiksilver from 2008 to 2010. These roles provided him with insights into customer behavior and sales strategies, which he applies in his marketing efforts.
Educational Background
Johnny studied Graphic Design at City College of San Francisco, completing the program in 2014. He also attended Fort Lewis College. His educational background in design complements his marketing expertise, allowing him to create visually appealing and effective marketing campaigns.