Liesl Lord
About Liesl Lord
Liesl Lord is an Account Manager and Creative Strategist at Structured, where she has worked since 2022. With a background in media buying and marketing, she has developed processes to enhance efficiency and specializes in client retention and onboarding.
Work at Structured
Liesl Lord has been employed at Structured since 2022, where she holds multiple roles including Account Manager, Creative Strategist, and Digital Marketing Specialist. In her capacity as Account Manager, she focuses on client retention and growth strategies. As a Creative Strategist, she develops innovative solutions to meet client needs. Her role as a Digital Marketing Specialist involves leveraging digital marketing techniques to enhance brand visibility and engagement. Liesl's experience at Structured spans two years, during which she has contributed to various projects aimed at improving operational efficiency and client satisfaction.
Previous Experience at Agexa
Before joining Structured, Liesl Lord worked at Agexa from 2020 to 2022. She served as a Media Buyer, where she managed advertising campaigns and optimized media placements. Additionally, she held the position of Marketing Associate for a year, contributing to marketing strategies and initiatives. Her time at Agexa provided her with valuable experience in the marketing field, particularly in media planning and execution. Both roles were based in Boulder, Colorado.
Educational Background
Liesl Lord earned her Bachelor's degree in History from the University of Colorado Boulder, completing her studies from 2013 to 2017. This educational background has equipped her with critical thinking and analytical skills, which she applies in her professional roles. Her academic experience laid the foundation for her career in marketing and account management.
Skills and Specializations
Liesl specializes in using productivity tools such as Notion, Monday, and Asana for project management. She has developed new processes and roadmaps for the paid department to enhance task efficiency. Her expertise includes new client onboarding and forecasting, which are essential for maintaining strong client relationships and ensuring project success. Liesl's focus on improving client retention through strategic growth initiatives highlights her commitment to delivering results.
Early Career Experience
Liesl Lord began her career with various roles that provided foundational experience. She worked as an Administrative Assistant at CU Presents for three months in 2014, where she supported administrative functions. Additionally, she served as a Paraprofessional at Denver Public Schools from 2018 to 2019, gaining experience in educational support. These early roles contributed to her professional development and understanding of organizational dynamics.