Ruthie Abraham
About Ruthie Abraham
Ruthie Abraham serves as the Vice President of Operations at Structured, where she has worked since 2023. With a diverse background in marketing and retention across various companies, she oversees multiple departments and is dedicated to fostering growth for clients and her team.
Current Role at Structured
Ruthie Abraham serves as the Vice President of Operations at Structured since 2023. In this role, she oversees multiple departments including Paid Media, Retention, Conversion Rate Optimization (CRO), User-Generated Content (UGC), Creative, Client Services, and People. Her responsibilities involve ensuring operational efficiency and fostering growth for clients, the team, and the company.
Previous Experience at Structured
Before her current position, Ruthie Abraham held several roles at Structured. She was the Director of Retention from 2022 to 2023, where she focused on improving customer retention strategies. Additionally, she served as the Director of Account Management for a brief period in 2022, contributing to client relationship management and service delivery.
Professional Background
Ruthie Abraham has a diverse professional background in marketing and operations. She worked as the Head of Retention at Hush Blankets from 2021 to 2022 and spent eight years as the Marketing Director at HeatTrak from 2013 to 2021. Her earlier roles include Email Marketing Manager at TUXE and Director of Email Marketing & Social Strategy at Abe's Market.
Entrepreneurial Ventures
In addition to her corporate roles, Ruthie Abraham is the Owner of The Verse.co, a position she has held since 2017. She also founded and served as President of The Brand Builders, an Ecommerce Marketing Consulting Agency, from 2013 to 2021. These ventures highlight her entrepreneurial spirit and expertise in marketing.
Educational Background
Ruthie Abraham studied at Yeshiva University, where she achieved a degree in Business. She also attended the Fashion Institute of Technology, earning a degree in Fashion Merchandising. This educational background supports her extensive career in operations and marketing.