Amy Ball
About Amy Ball
Amy Ball serves as the EMEA Lead at Suger, having previously held various roles in sales and marketing across several companies, including Cogeco Peer 1 and Orca Security. She specializes in strategic planning, negotiation, and developing go-to-market strategies to enhance customer relationships and drive revenue growth.
Current Role at Suger
Amy Ball currently serves as the EMEA Lead at Suger, a position she has held since 2024. In this role, she is responsible for overseeing operations and strategic initiatives across the Europe, Middle East, and Africa regions. Her focus includes building partnerships and driving business growth within the EMEA market. This role builds on her extensive experience in sales and marketing, allowing her to leverage her skills in negotiation and strategic planning.
Previous Experience at Orca Security
Before joining Suger, Amy Ball worked at Orca Security as the Cloud Partnership Sales Leader from 2022 to 2024. In this capacity, she focused on developing cloud partnership strategies and enhancing sales initiatives. Her role involved collaborating with various stakeholders to drive sales growth in the cloud security sector, showcasing her expertise in building strategic partnerships.
Career at Cogeco Peer 1
Amy Ball spent four years at Cogeco Peer 1, initially as a Solution Consultant from 2012 to 2016, followed by a role as Marketing Lead for the UK from 2017 to 2018. During her tenure, she contributed to solution development and marketing strategies, enhancing customer engagement and service delivery. Her experience at Cogeco Peer 1 laid the foundation for her subsequent roles in sales and marketing.
Experience at HeleCloud
At HeleCloud, a SoftwareONE company, Amy Ball held multiple roles, including AWS Alliances Lead for the UK and BNL from 2021 to 2022, and Marketing Manager from 2019 to 2021. In these positions, she was responsible for developing alliances and marketing strategies that aligned with AWS services, furthering her expertise in cloud technologies and partnership development.
Early Career at Yell
Amy Ball began her career at Yell, where she held various positions from 2001 to 2008. She worked as a Sales Executive in Brighton, a Territory Sales Manager in London, and a Training & Development Consultant at the national level. These roles allowed her to develop foundational skills in sales, training, and customer relationship management, which have been instrumental in her professional growth.