Roland Eugster
About Roland Eugster
Roland Eugster is a Senior Communications Manager at SWITCH in Zürich, Switzerland, where he has worked since 2016. He has extensive experience in media relations, social media, and content writing, and previously held various roles in marketing and communications at UBS and The Nuance Group.
Work at SWITCH
Roland Eugster has been serving as the Senior Communications Manager at SWITCH since 2016. In this role, he focuses on crafting targeted messages for media relations and social media platforms. His responsibilities include managing communications strategies that align with the organization's goals. Prior to this position, he held the role of Head Marketing & PR at SWITCH from 2002 to 2015, where he developed and implemented marketing and public relations initiatives.
Previous Experience at UBS
Before joining SWITCH, Roland Eugster worked at UBS from 1986 to 1993 as a Kundenberater und Praxisausbilder. During his seven years in this role, he was based in Zürich, Switzerland. His work involved client advisory services and training, contributing to his foundational experience in communications and client relations.
Education and Expertise
Roland Eugster studied at ZHAW School of Management and Law, where he earned a Bachelor of Business Administration (BBA) in Marketing from 1993 to 1996. He furthered his education at HWZ University of Applied Sciences in Business Administration Zurich, completing an Executive MBA in Marketing from 2007 to 2008. His academic background supports his expertise in communications, with a strong focus on digitalization issues.
Career at The Nuance Group
Roland Eugster worked at The Nuance Group from 1996 to 2002 as Manager Marketing & Communications. During his six years in this position, he was responsible for overseeing marketing strategies and communication efforts. This role contributed to his extensive experience in the field of marketing and communications.
Focus on Digitalisation in Communications
In his current role as Senior Communications Manager at SWITCH, Roland Eugster emphasizes digitalization issues. His work involves adapting communication strategies to meet the evolving landscape of digital media and technology. This focus aligns with current trends in corporate communications, ensuring that the organization remains relevant in a digital-first environment.