Joseph Vara
About Joseph Vara
Joseph Vara is a Digital Strategy Director with over eight years of experience in the advertising and digital marketing industry. He has held various roles at notable companies, including Washington Prime Group Inc., FleishmanHillard, and Centerline Digital, and currently works at Tag since 2023.
Current Role at TAG
Joseph Vara serves as the Digital Strategy Director at TAG, a position he has held since 2023. In this role, he focuses on leveraging digital marketing strategies to enhance client engagement and optimize advertising efforts. His responsibilities include utilizing data and insights to inform decision-making and improve campaign effectiveness. He collaborates with clients to develop tailored strategies that meet their specific needs.
Previous Experience in Digital Marketing
Prior to his current role, Joseph Vara accumulated extensive experience in the advertising and digital marketing industry. He worked at Washington Prime Group Inc. as a Senior Paid Media Specialist from 2018 to 2020, where he managed digital paid media initiatives. He also held the position of Associate Director of Paid Media at Centerline Digital from 2021 to 2023, overseeing media strategies and optimizing advertising budgets. His background includes roles at FleishmanHillard and Targeted Victory, where he developed skills in client strategy and media operations.
Educational Background
Joseph Vara earned a Bachelor of Arts in Political Science from the College of the Holy Cross, where he studied from 2011 to 2015. His education provided a foundation in analytical thinking and communication, which he applies in his professional roles within the digital marketing sector.
Expertise in Media Strategy
With over eight years of experience in the advertising and digital marketing industry, Joseph Vara has developed expertise in optimizing advertising budgets and targeting audiences. He establishes media processes and frameworks that enhance team efficiency and communication. His work involves testing new media tactics and exploring innovative strategies to cultivate client relationships and generate new business opportunities.
Client Collaboration and Relationship Building
Joseph Vara emphasizes collaboration with clients and stakeholders to build strong relationships. He works closely with clients to deliver customized strategies that align with their goals. His approach involves understanding client needs and leveraging insights to create effective marketing solutions.