Kara Jobmann
About Kara Jobmann
Kara Jobmann is a Social Media Community Manager for Heineken and Dos Equis, currently based in the New York City Metropolitan Area. With a background in public relations and digital communications, she has developed and implemented effective social media strategies that enhance brand engagement.
Current Role at TAG
Kara Jobmann serves as the Social Media Community Manager for Heineken and Dos Equis at TAG since 2020. In this role, she develops and implements social media strategies aimed at enhancing brand engagement and customer interaction. Her responsibilities include utilizing data analytics to measure the effectiveness of social media campaigns and adjusting strategies accordingly. She collaborates with cross-functional teams to ensure that social media initiatives align with broader marketing goals.
Previous Experience in Public Relations
Before her current position, Kara Jobmann worked as a Freelance Public Relations Consultant for the Texas Burn Survivor Society in 2017. She also held the role of PR & Social Media Manager at MCA Public Relations LLC for five months in 2017. Additionally, she gained experience as an Account Coordinator Intern at MCA Public Relations LLC and as a Global Ambassador for International Studies Abroad (ISA) from 2016 to 2017.
Educational Background
Kara Jobmann studied at the University of North Texas from 2013 to 2017, where she earned a Bachelor's degree in Public Relations, Advertising, and Applied Communication. She also completed a Bachelor's degree in English and a Minor in International/Global Studies during her time at the university. Her education provided her with a strong foundation in communication and public relations strategies.
Early Career and Internships
Kara Jobmann began her career with various internships and roles while studying at the University of North Texas. She worked as a Student Assistant in the Journalism Lab from 2014 to 2016 and served as a University Ambassador for KIND from 2016 to 2017. Additionally, she gained experience as a Customer Relations Intern at Lexus in 2016. These positions helped her develop skills in communication and customer engagement.
Social Media Campaigns and Strategy
In her role at TAG, Kara Jobmann has played a key role in launching successful social media campaigns for Heineken and Dos Equis. She focuses on increasing brand visibility and fostering online community engagement. By gathering customer feedback and enhancing brand loyalty, she contributes to the overall marketing strategy of the brands she represents.