Katherine Smith
About Katherine Smith
Katherine Smith is an Account Manager at Tag, where she has worked since 2019, specializing in the CCSWB Tag Account for the DTMx Initiative. With a background in advertising and extensive experience in business development and event management, she has held various roles in the Dallas-Fort Worth area since 2010.
Work at TAG
Katherine Smith has served as an Account Manager at TAG since 2019, contributing to the company for five years in the Dallas-Fort Worth Metroplex. In her role, she has managed the CCSWB Tag Account, focusing specifically on the DTMx Initiative and POS Store Processes. Her responsibilities include overseeing account operations and ensuring client satisfaction through effective communication and project management.
Previous Experience
Before joining TAG, Katherine worked at U.S. Display Group as an Account Executive from 2018 to 2019. In this position, she managed accounts across Texas, Oklahoma, New Mexico, and Arizona. Prior to that, she spent eight years at Englander dZignPak as a Business Development and Account Executive, where she honed her skills in client relations and business growth strategies.
Education and Expertise
Katherine earned her Bachelor of Arts in Advertising from Texas Tech University, graduating Cum Laude in 2010. Her academic background laid the foundation for her career in account management and business development. She has developed expertise in sustainable business practices, event management, and e-commerce site management, enhancing brand presence and success.
Event Management Skills
Katherine possesses a strong background in event management, where she has coordinated successful brand events. Her experience includes planning and executing events that enhance brand visibility and engagement. This skill set complements her account management role, allowing her to effectively support clients in achieving their marketing objectives.
Social Media and E-commerce Strategies
Katherine has developed social media strategies aimed at improving brand communication and customer engagement. Additionally, she has expertise in managing e-commerce sites, focusing on enhancing the online retail presence for brands. These skills contribute to her overall effectiveness in driving brand success and customer loyalty.