Suneel Shankar
About Suneel Shankar
Suneel Shankar serves as the India Head of Creative Production at Tag, where he enhances marketing efforts for life sciences clients by streamlining asset delivery. With a diverse career across various industries, he leads creative operations for over 70 brands globally and fosters an innovative culture within his team.
Work at TAG
Suneel Shankar currently serves as the India Head of Creative Production at Tag, a role he has held since 2022. In this position, he plays a vital role in enabling life sciences clients to meet their marketing objectives by accelerating asset delivery to media. He has led a critical function of creative production that impacts over 70 brands across 110 countries. His responsibilities include implementing and managing creative operations at scale, as well as leading cross-border and functional teams. Suneel has contributed to the consolidation and growth of the India Creative Production business at Tag.
Career Background
Suneel Shankar has a diverse career background that spans multiple industries, including investment banking, risk and business continuity, and retail-focused creative design. Prior to his current role at Tag, he held various positions at RRD GO Creative and RR Donnelley. His experience includes serving as Senior Manager at RRD GO Creative from 2008 to 2010, and later as Assistant Vice President Operations at RR Donnelley from 2012 to 2014. He also worked at RRD GO Creative as Assistant Vice President Operations L11 from 2015 to 2021, where he focused on operational excellence.
Education and Expertise
Suneel Shankar earned a Bachelor of Commerce (B.Com.) degree with a focus on Commerce and Marketing from Madras Christian College, completing his studies from 2004 to 2007. His educational background provides a strong foundation for his work in creative production and operations management. Suneel specializes in implementing and managing creative operations at scale, which is essential for his leadership role at Tag.
Leadership and Team Building
In his role at Tag, Suneel Shankar is responsible for building an empowered leadership team and fostering an innovative culture. He emphasizes the importance of team relationships and communication, utilizing sports such as ultimate frisbee, sailing, and football as tools to enhance collaboration among team members. His leadership approach focuses on creating an environment that encourages innovation and teamwork.
Achievements in Creative Production
Suneel Shankar has played a significant role in redefining business portfolios to align with areas that drive growth. His contributions have been pivotal in enabling life sciences clients to achieve their marketing goals through efficient asset delivery. His leadership in creative production at Tag has had a substantial impact on the company's operations and client success.