Chris Mac Laughlin
About Chris Mac Laughlin
A customer-centric and data-driven CMO with an extensive background in developing marketing and branding programs that consistently drive revenue and surpass growth objectives. 3-time CMO of IBM business units spanning 7 years who has led worldwide marketing teams. Well versed in the latest technologies and methods: AI, Cloud, Agile, Design thinking. Award winning and recognized for achievements within IBM and within the greater Marketing community. Provided Marketing training to entire IBM Marketing team and agencies partners at IBM Center of Excellence and 20 locations around the world. Prior advertising experience developing brand building campaigns for clients such as American Express, General Foods, IBM, Nissan and Time Inc at Ogilvy & Mather, Grey Advertising, William Esty. Experience in multiple industries; financial, automotive, tech. Manage a team of 300 marketing professionals around the world. Recognized as one of the Power100 Women of the Channel selected by Computer Reseller News two year in a row. Volunteered in South Africa for an Economic Empowerment endeavor. Elected to the Board of Directors for the University of California, Los Angeles Alumni Association. Demonstrated Brand, Marcom & Leadership Strengths: STRATEGIC PLANNING & EXECUTION | MARKETING & COMMUNICATIONS MANAGEMENT | CUSTOMER EXPERIENCE | FIELD MARKETING | BRAND EXPERIENCE/POSITIONING | DEMAND GENERATION | ANALYTICS & SEGMENTATION | PRODUCT MARKETING | ADVERTISING