Nicole Li
About Nicole Li
Nicole Li serves as the Head of Finance APAC at URBN, where she has worked since 2019, focusing on government relationships and team development. She has extensive experience in finance, having held previous positions at Luxottica Retail, 伊莱克斯, and 明基, and holds an EMBA from Shanghai JiaoTong University.
Work at URBN
Nicole Li serves as the Head of Finance APAC at URBN, which encompasses brands such as Urban Outfitters, Anthropologie Group, Free People, and Nuuly. She has held this position since 2019, contributing to the company's operations in China for five years. In her role, she manages government relationships and team development, which are critical for the company's success in the region. Nicole played a significant role in establishing the China office and designing operational processes tailored to the APAC market.
Previous Experience in Finance
Before joining URBN, Nicole Li held various finance-related positions. She worked at Luxottica Retail as a Finance Planning & Analysis Manager from 2007 to 2011 in Shanghai. Prior to that, she was a Senior Accountant at 伊莱克斯 from 2005 to 2007, also in Shanghai. Her career began at 明基, where she served as an AR Supervisor from 2002 to 2005. These roles provided her with a solid foundation in financial management and analysis.
Education and Expertise
Nicole Li studied at Shanghai JiaoTong University, where she pursued an Executive Master of Business Administration (EMBA) from 2015 to 2016. This education equipped her with advanced knowledge in business management and finance, which she applies in her current role at URBN. Her expertise includes developing strategic and operational plans, implementing financial analysis systems, and transforming financial goals into business targets.
Strategic Contributions
In her capacity at URBN, Nicole Li has developed strategic and operational plans, including a comprehensive three-year strategic plan. She has conducted retail channel opportunity assessments to identify growth potential in the APAC region. Additionally, she has implemented efficient financial analysis and reporting systems that support informed business decision-making, thereby enhancing the company's performance and return on investment.