Alex Richmond
About Alex Richmond
Alex Richmond is a Category Manager specializing in tiles at Wickes, where he has worked since 2021. He has a diverse background in retail management and category buying, with previous roles at Wickes, Maplin, Tesco, Lidl UK, and Toys R Us.
Current Role at Wickes
Alex Richmond currently serves as the Category Manager for Tiles at Wickes, a position he has held since 2021. In this role, he is responsible for overseeing the tile product category, ensuring effective management of product selection, pricing, and promotions. His expertise in this area contributes to Wickes' offerings in the home improvement sector.
Previous Experience at Wickes
Before his current role, Alex Richmond worked at Wickes as the Category Manager for Plumbing & Heating, Electrical, and Lighting from 2020 to 2021. Additionally, he served as a Senior Sourcing Manager from 2019 to 2020. His tenure at Wickes has provided him with extensive experience in category management within the retail environment.
Career Background in Retail
Alex Richmond has a diverse background in retail, having held various positions across multiple companies. He worked at Maplin as a Senior Buyer for Audiovisual and Headphones, and as a Category Buyer for PC components and systems. His experience also includes roles at Tesco, where he served as a Buying Manager and in various buyer positions. This breadth of experience has equipped him with a strong understanding of consumer electronics and DIY markets.
Educational Qualifications
Alex Richmond studied at Oxford Brookes University, where he earned a 2:1 (Hons) degree in Business & Management from 2005 to 2009. Prior to that, he attended Sussex Downs College from 2003 to 2005. His educational background has provided him with a solid foundation in business principles relevant to his career in retail.
Skills and Expertise
Alex Richmond possesses a strong skill set in category management, particularly in tiles and related products such as tiling accessories, adhesives, and grouts. He has demonstrated entrepreneurial skills and a commercially minded approach throughout his career in retail, contributing to his effectiveness in managing product categories and driving sales.