Avneesh Anand
About Avneesh Anand
Avneesh Anand is a Trade Planning Manager currently employed at Wickes, having held various positions in the retail sector, including roles at Tesco PLC and Arcadia Group Ltd. He holds a Master's degree in International Marketing Management from the University of Leeds and a BBA from Guru Gobind Singh Indraprastha University.
Current Role at Wickes
Avneesh Anand serves as the Trade Planning Manager at Wickes, a position he has held since 2022. He is based in Watford, England. In this role, he is responsible for overseeing trade planning activities, ensuring that the company's product offerings align with market demands and customer preferences.
Previous Experience at Tesco PLC
Prior to joining Wickes, Avneesh Anand worked at Tesco PLC as a Category Planning Manager from 2014 to 2022. His tenure at Tesco, which lasted eight years, involved managing category strategies and optimizing product assortments to enhance sales performance in Welwyn Garden City, England.
Background in Digital Merchandising
Avneesh Anand began his career in digital merchandising at Arcadia Group Ltd, where he worked as a Digital Merchandiser from 2012 to 2014. This role took place in London, United Kingdom, and provided him with foundational experience in managing online product presentations and promotions.
Educational Qualifications
Avneesh Anand holds a Master's degree in International Marketing Management from the University of Leeds, which he completed in 2006. He also earned a Bachelor of Business Administration (BBA) from Guru Gobind Singh Indraprastha University, graduating in 2005. His educational background supports his expertise in marketing and business management.
Experience in Buying and Merchandising
Before his role at Tesco, Avneesh Anand worked in buying and merchandising at Laura Ashley, where he focused on home furniture from 2010 to 2011. He also gained experience as an Assistant Merchandiser at Hamleys of London from 2011 to 2012. These roles contributed to his skills in product selection and inventory management.