Chris Sweeney
About Chris Sweeney
Chris Sweeney is the Head of Customer Insight at Wickes, where he has worked since 2015. He has extensive experience in data analysis and marketing strategy, having held various senior roles at Tesco PLC and Sainsbury's.
Work at Wickes
Chris Sweeney has been serving as the Head of Customer Insight at Wickes since 2015. In this role, he focuses on transforming customer insights into actionable business strategies. His leadership in data analytics aims to enhance customer engagement and align business objectives with customer needs. His tenure at Wickes has been marked by a commitment to understanding customer behavior and preferences, which informs marketing and operational decisions.
Previous Experience at Tesco PLC
Prior to his current role, Chris Sweeney held several senior positions at Tesco PLC. He worked as a Senior Analysis Manager in Insight from 2007 to 2010, and as a Senior Manager in Price and Promotions from 2012 to 2015. He also served as a Senior Manager in Trade Planning for five months in 2012 and as an Analysis Manager in Insight from 2005 to 2007. His extensive experience at Tesco contributed to his strong background in marketing insights and strategy.
Education and Expertise
Chris Sweeney studied Mathematics and Statistics at Newcastle University, where he earned a Bachelor of Science (BSc) degree from 1994 to 1997. His academic background has provided him with a solid foundation in data analysis, which he has applied throughout his career. He also emphasizes the importance of cultural engagement in insights to align business values and motivations.
Background in Data Analysis and Marketing
Chris Sweeney has a robust background in data analysis and marketing, having worked in various analytical roles before joining Wickes. He was a Senior Analyst at Sainsbury's from 2001 to 2004 and an Associate at PricewaterhouseCoopers from 1999 to 2001. His career trajectory reflects a consistent focus on leveraging data to drive business strategies and customer engagement.