Christopher Day
About Christopher Day
Christopher Day is a Category Manager for Hand Tools at Wickes, with a diverse background in commercial roles at Travis Perkins plc and extensive experience in the retail sector. He holds a Bachelor of Arts in Business/Managerial Economics from Bournemouth University and has completed various industry-related training programs.
Current Role at Wickes
Christopher Day serves as the Category Manager for Hand Tools at Wickes, a position he has held since 2021. In this role, he is responsible for managing the product range and strategy for hand tools, ensuring alignment with market trends and customer needs. His experience in category management allows him to effectively analyze sales data and optimize product offerings.
Previous Experience at Travis Perkins
Christopher Day has extensive experience with Travis Perkins plc, where he held multiple roles. He began as a Brand Assistant in the Graduate Programme from 2014 to 2015, followed by a position as a Commercial Assistant from 2016 to 2018. He later advanced to Senior Group Commercial Analyst from 2018 to 2019. His tenure at Travis Perkins provided him with a solid foundation in commercial analysis and brand management.
Education and Qualifications
Christopher Day studied at Bournemouth University, where he earned a Bachelor of Arts (BA) hons in Business/Managerial Economics from 2012 to 2016. He also completed various industry-related training programs, including the Commercial Academy at Travis Perkins PLC and courses at The GAP Partnership and The Winning Edge, focusing on business and strategic negotiation skills.
Work Experience at Leicester Tigers
Before his career in retail and commercial roles, Christopher Day was involved with Leicester Tigers as part of the Elite Player Development Group (EPDG) from 2009 to 2011. This experience contributed to his understanding of team dynamics and performance management within a competitive environment.
Career Progression at Wickes
At Wickes, Christopher Day has progressed through various roles, starting as Strategic Procurement Manager from 2019 to 2020, followed by Category Manager for Timber & Sheet Materials from 2020 to 2021. His career trajectory at Wickes reflects his growing expertise in category management and procurement strategies.