Elaine West
About Elaine West
Elaine West is a seasoned marketing professional currently serving as the POS Marketing Manager at Wickes in Watford, England, since 2021. With a diverse background in marketing across various sectors, she has over thirteen years of experience in developing targeted marketing strategies and communications.
Work at Wickes
Elaine West has been serving as the POS Marketing Manager at Wickes since 2021. In this role, she is responsible for overseeing point-of-sale marketing strategies and initiatives aimed at enhancing customer engagement and brand visibility. Prior to her current position, she worked as the Marketing Manager at Wickes from 2019 to 2021, where she contributed to various marketing campaigns and strategies.
Previous Experience in Marketing
Elaine West has extensive experience in marketing across several prominent organizations. She worked at American Express as a Customer Loyalty Manager for one year from 1998 to 1999. Additionally, she held positions at T-Mobile as a Direct Marketing Manager from 1999 to 2003, and at NatWest Bank as a Senior Campaign Manager for four months in 1997. Her experience also includes roles at Tesco.com, where she served as the Direct Marketing Channel Manager and later as the Senior Grocery Marketing Manager.
Education and Expertise
Elaine West holds a Bachelor's Degree in Business Studies from The University of Huddersfield, which she completed from 1990 to 1995. She also earned a Chartered Institute of Marketing Diploma from London Guildhall University in 1997. Her educational background complements her extensive marketing expertise, which includes strategic marketing planning, project management, and brand building.
Marketing Skills and Accomplishments
Elaine West possesses a strong mix of marketing skills, including strategic marketing planning, CRM, and database management. She has over thirteen years of experience in producing targeted communications across various channels, such as press, email, and in-store marketing. Her proven track record includes planning and leading comprehensive marketing strategies for FTSE100 companies in sectors like financial services, telecommunications, and retail.
Career Progression
Elaine West's career in marketing spans several years and includes a variety of roles that demonstrate her growth and adaptability in the field. She began her marketing career at NatWest as a Marketing Campaign Manager for credit cards from 1995 to 1997. Following this, she transitioned to various roles in different organizations, ultimately returning to Wickes, where she continues to apply her extensive knowledge and skills in marketing.