Gary Kibble (He/ Him)

Gary Kibble (He/ Him)

Chief Marketing And Digital Officer @ Wickes

About Gary Kibble (He/ Him)

Gary Kibble serves as the Chief Marketing and Digital Officer at Wickes, a position he has held since 2020. With over 20 years of senior executive experience, he specializes in customer understanding and omni-channel shopping.

Current Role at Wickes

Gary Kibble has been serving as the Chief Marketing and Digital Officer at Wickes since 2020. In this role, he focuses on enhancing the company's marketing strategies and digital presence. His responsibilities include aligning brand propositions with customer needs and developing customer stories that drive commercial success. Kibble's leadership in this position reflects his extensive experience in the retail sector.

Previous Experience in Retail Marketing

Before joining Wickes, Gary Kibble held several significant roles in marketing and brand management. He worked at Argos as Chief Marketing Officer from 2017 to 2020, where he contributed to the company's marketing strategies. Prior to that, he was the Global Brand and Marketing Director at Mothercare from 2015 to 2017 and briefly served as Chief Customer Officer in 2017. His tenure at The Very Group included roles as Group Brand Director and Business Transformation Director from 2004 to 2015.

Educational Background

Gary Kibble studied at Coventry University, where he earned a 2:1 degree in Business Studies from 1990 to 1994. This educational foundation has supported his career in marketing and business leadership, equipping him with essential skills in customer understanding and strategic planning.

Professional Expertise and Focus

With over 20 years of experience at a senior executive level, Gary Kibble specializes in customer understanding and omni-channel shopping. His expertise lies in aligning brand strategies with customer needs, which has been a consistent theme throughout his career. Kibble's approach emphasizes creating compelling customer narratives that lead to commercial outcomes.

Leadership in Gender Balance Initiatives

In addition to his marketing role, Gary Kibble serves as the Board Sponsor of the Wickes Gender Balance Network. This position highlights his commitment to promoting diversity and inclusion within the workplace, reflecting a broader trend in corporate responsibility and employee engagement.

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