Gemma Gedling
About Gemma Gedling
Gemma Gedling is an Email Executive at Wickes, where she has worked since 2021. She holds a Master's degree in Marketing Management from the University of Derby and has experience in email marketing and CRM strategies.
Current Role at Wickes
Gemma Gedling has been serving as an Email Executive at Wickes since 2021. In this role, she creates and distributes the weekly CRM and digital marketing plan, which is shared with the wider marketing teams. She has improved the email production cycle by streamlining processes such as briefing, reviewing, testing, and signing off email builds. Additionally, she manages the relationship between the CRM team and agency-side colleagues to ensure high-quality email activities. Her responsibilities also include analyzing competitors' email activities to identify market trends and enhance customer journeys.
Previous Experience in Email Marketing
Prior to her current position, Gemma Gedling worked as an Email Marketing Assistant at Charles Tyrwhitt from 2019 to 2020. In this role, she contributed to various email marketing initiatives. Earlier, she completed an internship at RapidMiner in 2015, where she gained initial experience in the field. Her diverse background in email marketing has equipped her with the skills necessary for her current role at Wickes.
Educational Background
Gemma Gedling studied at the University of Derby, where she achieved a Master's degree in Marketing Management from 2017 to 2019. Prior to that, she earned a Bachelor's degree in Business Management from the same institution from 2014 to 2017. She also attended Woking College, where she completed her A-Levels from 2012 to 2014. Her foundational education includes a Bachelor of Science from Sir William Perkins's School, where she studied from 2007 to 2012 and achieved GCSEs.
Professional Development and Skills
Throughout her career, Gemma Gedling has developed a range of skills in digital marketing and CRM management. She conducts diligent weekly reporting of key email KPIs to enhance digital marketing performance at Wickes. Additionally, she provides ad-hoc assistance across CRM and digital marketing teams, which includes content updates and monitoring CRM-based activity credits. Her analytical skills enable her to assess market trends and improve customer engagement through targeted email strategies.
Short-Term Role at The Fresh Air Fund
In 2016, Gemma Gedling worked as a Ropes Course & Team Building Facilitator at The Fresh Air Fund for a duration of two months in Fishkill, NY, USA. This role provided her with experience in team building and facilitation, contributing to her overall professional development.