Glenn Richardson
About Glenn Richardson
Glenn Richardson serves as the Commercial Trade Plan & Price Director at Wickes, where he has worked since 2017. He has held various senior roles in retail, including positions at B&Q, Reliance Retail, and Tesco, and possesses expertise in multi-channel trading plans and customer engagement strategies.
Current Role at Wickes
Glenn Richardson serves as the Commercial Trade Plan & Price Director at Wickes, a position he has held since 2017. In this role, he focuses on developing and implementing trade plans and pricing strategies to optimize business performance. His responsibilities include analyzing market trends and customer needs to drive revenue growth. Wickes operates in the home improvement sector, and Richardson's expertise is crucial in navigating the competitive landscape.
Previous Experience in Retail Management
Prior to his current role, Glenn Richardson held several significant positions in the retail industry. He worked at B&Q as the Director of Trade Planning & Price from 2013 to 2015. Before that, he was the Chief Marketing Officer at Reliance Retail in India from 2010 to 2012. His career also includes roles at Morrisons, Asda, and Tesco, where he gained extensive experience in trade planning, pricing strategies, and customer activity management.
Educational Background
Glenn Richardson has pursued advanced education in marketing and business strategy. He studied at Harvard Business School, where he focused on Customer Strategy. Additionally, he is associated with the Marketing Society, which further enhances his knowledge and expertise in the field of marketing and trade planning.
Expertise in Retail Strategy
Richardson possesses expertise in developing multi-channel trading plans aimed at driving business growth. His experience includes launching innovative product ranges and refreshing physical retail spaces to improve customer experience. He has also implemented customer relationship management (CRM) strategies that enhance customer engagement and retention, demonstrating a comprehensive understanding of the retail sector.
International Experience
Glenn Richardson has a diverse international background, having worked in various countries including the UK, India, and China. His role as Chief Marketing Officer at Lotus Supercenter in Shanghai and his tenure in Bangkok as Senior Vice President Marketing at Lotus's illustrate his ability to adapt to different markets and consumer behaviors. This global perspective enriches his approach to trade planning and pricing strategies.