Ketan Mistry
About Ketan Mistry
Ketan Mistry serves as the CRM Manager at Wickes, where he has worked since 2018, bringing extensive experience in email marketing and vendor management. His career includes various roles at Wickes and a previous position as General Manager at MISS GROOVY UK LIMITED.
Work at Wickes
Ketan Mistry has been serving as the CRM Manager at Wickes since 2018. In this role, he manages the external relationship with the Email Service Provider (ESP) to ensure maximum deliverable rates. His responsibilities include overseeing email marketing strategies and optimizing campaigns for effectiveness. Prior to his current position, he held several roles at Wickes, including Email and Affiliate Marketing Manager from 2014 to 2016, and Email and Social Marketing Manager from 2016 to 2018. He also worked as an Affiliate Manager and Affiliate Executive between 2009 and 2012.
Education and Expertise
Ketan Mistry possesses expertise in email marketing best practices, including design, data management, and deliverability. His technical skills include HTML coding for email campaigns, which enhances the effectiveness of marketing communications. Ketan is actively engaged with email marketing communities, reflecting his commitment to staying informed about industry trends and practices. This involvement supports his role in managing and optimizing email marketing strategies.
Background
Before joining Wickes, Ketan Mistry worked as the General Manager at MISS GROOVY UK LIMITED for one year in London from 2008 to 2009. His early career at Wickes began as an Affiliate Executive in 2009, where he developed foundational skills in affiliate marketing. He progressed through various roles within the company, gaining extensive experience in email and social marketing, which led to his current position as CRM Manager.
Achievements
Ketan Mistry has demonstrated significant skills in vendor management and collaboration through his role at Wickes. His focus on maximizing deliverable rates through effective management of the Email Service Provider showcases his ability to enhance email marketing performance. His technical proficiency in HTML coding for email campaigns further highlights his contributions to the marketing team.