Lindsay Costa
About Lindsay Costa
Lindsay Costa is a Senior E-commerce Manager with extensive experience in online retail management. She has held various roles in companies such as Wickes, Office Shoes, and River Island, focusing on optimizing customer journeys and driving sales growth through data analysis and strategic partnerships.
Current Role at Wickes
Lindsay Costa serves as the Senior E-commerce Manager at Wickes, a position she has held since 2018. In this role, she is responsible for overseeing the online sales strategy and enhancing the user experience on the company's e-commerce platform. Her work involves analyzing customer data to optimize the online shopping journey and drive sales growth. Lindsay's leadership in this position has contributed to significant advancements in Wickes' digital retail operations.
Previous Experience in E-commerce Management
Before her current role, Lindsay worked at Wickes as the E-commerce Trading Manager from 2015 to 2018. In this position, she focused on trading strategies and performance metrics to boost online sales. Prior to her tenure at Wickes, she held various roles in e-commerce, including Ecommerce Junior Merchandiser at Office Shoes from 2009 to 2012 and Ecommerce Visual Merchandiser at INITIAL REWARDS LIMITED from 2007 to 2009. These experiences provided her with a solid foundation in e-commerce operations and merchandising.
Education and Academic Background
Lindsay Costa earned her Bachelor's degree in Arts, Entertainment, and Media Management from St Mary’s University, Twickenham, where she studied from 2002 to 2005. Prior to this, she completed her A levels in English and History at St Dominic's Sixth Form College from 2000 to 2002. Her educational background has equipped her with the knowledge and skills necessary for her career in e-commerce and management.
Key Achievements in E-commerce
Lindsay has developed and implemented a Conversion Rate Optimization (CRO) roadmap that utilizes data analysis to identify critical touchpoints in the customer journey. This initiative has helped to address customer drop-offs effectively. Additionally, she established core KPIs for key product categories, leading to notable sales growth in lifestyle kitchens, garden maintenance, and flooring. Her efforts in customizing homepages for different customer segments have also resulted in significant sales increases.
Partnerships and Collaborations
Throughout her career, Lindsay has fostered strong partnerships with industry leaders such as Klarna, Stocard, eBay, and PayPal. These collaborations have enhanced brand visibility through comprehensive marketing campaigns. Her ability to build relationships with B2B federations has further contributed to the success of the brands she has worked with, demonstrating her strategic approach to e-commerce marketing.