Lynsey Shelton
About Lynsey Shelton
Lynsey Shelton serves as the Customer Insight Manager at Wickes in Watford, United Kingdom, where she has worked since 2014. With prior experience at Travis Perkins and Masterlease, she specializes in delivering actionable insights to enhance business performance in both B2B and retail sectors.
Work at Wickes
Lynsey Shelton has served as the Customer Insight Manager at Wickes since 2014. In this role, she focuses on delivering practical and actionable insights aimed at improving business performance. Her tenure at Wickes has allowed her to leverage her expertise in customer insights to enhance the company's understanding of market trends and customer behavior. Based in Watford, United Kingdom, she has contributed to various initiatives that align customer needs with business strategies.
Previous Experience at Travis Perkins
Before joining Wickes, Lynsey Shelton worked as the Customer Insight Manager at Travis Perkins from 2011 to 2014. During her three years at the company, she gained valuable experience in the construction and building materials sector. Her role involved analyzing customer data and providing insights that informed marketing and operational strategies, contributing to the company's overall performance.
Career at Masterlease
Lynsey Shelton spent eight years at Masterlease as the Marketing Information Manager from 2003 to 2011. In this position, she was responsible for managing marketing information and providing insights that supported business decisions. Her experience at Masterlease helped her develop a strong foundation in data analysis and marketing strategies, which she later applied in her roles at Travis Perkins and Wickes.
Education and Expertise
Lynsey Shelton possesses extensive experience in both B2B and retail sectors. Her background includes providing insights from both client and agency perspectives, which enhances her ability to understand diverse market dynamics. She is known for her strong communication skills, which enable her to effectively translate insights into actionable business strategies. Her professional demeanor is characterized by being driven, self-motivated, and personable.