Maxine O.
About Maxine O.
Maxine O. is a Marketing Manager for Product Communication at Wickes, where she has worked since 2018. With nearly 30 years of experience in the retail industry, she has held various roles in marketing and visual merchandising, including significant positions at World Duty Free Group.
Current Role at Wickes
Maxine O. serves as the Marketing Manager for Product Communication at Wickes since 2018. In this role, she is responsible for developing customer-led in-store communications, which include graphics and semi-permanent point-of-sale (POS) materials. She collaborates closely with the commercial team and suppliers to ensure that customer communication needs are effectively met for each product range.
Previous Experience at World Duty Free Group
Maxine O. has extensive experience at World Duty Free Group (WDFG), where she held multiple positions over several years. She worked as a Senior Visual Merchandising Coordinator from 2003 to 2008, followed by roles as POS Manager from 2008 to 2012, Print & Production Manager from 2012 to 2013, and Global Marketing Services Manager from 2013 to 2016. Her tenure at WDFG provided her with a strong foundation in visual merchandising and marketing communication.
Career Background in Retail
Maxine O. has nearly 30 years of experience in the retail industry, focusing on visual merchandising and marketing communication. Her career began at BENTALLS PLC as a Window Dresser from 1987 to 1989. She then worked at Miss Selfridge as an Area Display Assistant for eight years, from 1989 to 1997, before returning to WDFG for various roles. She also worked as an Account Manager at Linney in 2017 and as a Special Projects VM Specialist at Harding Retail for 10 months in 2017-2018.
Education and Expertise
Maxine O. studied at West Thames College, where she achieved a BTEC Diploma in 3D Design, focusing on Display and Visual Merchandising, from 1985 to 1987. This educational background has equipped her with the skills necessary to excel in her roles within the retail sector, particularly in visual merchandising and marketing communication.