Meha Talati Hirani
About Meha Talati Hirani
Meha Talati Hirani is a CRM Manager specializing in Design & Installation at Wickes, where she has worked since 2020. She has held various CRM and marketing roles at notable companies including Google, Tesco, and St John Ambulance, and has a background in Digital Media from the University of Hertfordshire.
Current Role at Wickes
Meha Talati Hirani serves as the CRM Manager for Design & Installation at Wickes, a position she has held since 2020. In this role, she has developed and led retention programs specifically tailored for the Design & Installation sector. She has built comprehensive strategies and managed supplier relationships from planning through to implementation. Additionally, she has optimized various retention channels, including Email, Display, SMS, and Direct Mail, to enhance customer engagement.
Previous Experience in CRM Management
Prior to her current position, Meha held several roles in CRM management across various organizations. She worked at giffgaff as a CRM Manager in 2015 for four months and at Printed.com from 2016 to 2017 for eight months. She also served as a CRM Manager at Trainline for three months in 2017. Her experience in these roles contributed to her expertise in customer relationship management.
Background in Marketing and Data Management
Meha has a diverse background in marketing and data management. She worked as a Data Marketing Manager at St John Ambulance for seven months in 2018. Additionally, she served as an ECRM Marketing Executive at Tesco from 2012 to 2015 and as a Campaign Specialist at e-Dialog, an eBay Company, for three months in 2012. These roles have provided her with a strong foundation in data-driven marketing strategies.
Educational Qualifications
Meha Talati Hirani studied at the University of Hertfordshire, where she earned a BA (HONS) in Digital Media, focusing on Film Studies, Web Design, Interactive Media, New Technology, and Journalism from 2006 to 2009. She also attended Luton Sixth Form College, achieving A-Levels in Photography, Media Studies, Film Studies, and GNVQ Leisure & Tourism with Marketing from 2003 to 2006. Her educational background supports her professional expertise in digital media and marketing.
Experience at Google and Other Notable Companies
Meha has also gained valuable experience at Google, where she worked as a Senior Account Manager for 11 months from 2015 to 2016. Her career includes roles at TUI as a CRM Data Planner & Analyst from 2010 to 2012 and at NHS Direct as a Marketing Executive for Public Health in 2009. This diverse experience across notable companies has enriched her skills in account management and data analysis.