Caroline Hendra
About Caroline Hendra
Caroline Hendra serves as the Head of Communications & Media at Zurich Financial Services Australia, where she has worked since 2019. With 18 years of experience in brand and communications, she specializes in corporate reputation, public relations, and digital media strategies.
Work at Zurich Australia
Caroline Hendra has been with Zurich Financial Services Australia since 2015. She currently holds the position of Head of Communications & Media, a role she has occupied since 2019. Prior to this, she served as Senior Manager Corporate Communications for four years. In her current role, she oversees various aspects of communications, including corporate reputation, media relations, and community initiatives. Notably, she leads the Tackle Your Feelings program, which focuses on mental health awareness and support.
Education and Expertise
Caroline Hendra studied at Griffith University, where she earned a Bachelor of International Business from 1993 to 1997. Her academic background includes courses in International Business, Marketing, Economics, Accounting, and Japanese. In addition to her degree, she has been studying at Sydney Design School since 2012, where she is pursuing a Certificate Four in Design. Her expertise encompasses corporate reputation, public relations, and marketing communications, with a focus on both external and internal communications.
Background
Caroline Hendra has accumulated 18 years of experience in the communications field. She has held various roles in brand and communications, including positions at Howorth Communications, Edelman, Cuscal, and McGregors International. Her career includes freelance consulting roles and contract positions, demonstrating her versatility and adaptability in the industry. She has developed strong relationships within the industry and has a proven ability to influence senior executives.
Achievements
Throughout her career, Caroline Hendra has been recognized for her contributions to the field of communications, winning three international communications awards. She has successfully managed digital and social media strategies to enhance organizational reputation and has experience in executing multi-faceted marketing communications programs for large brands. Her leadership in community initiatives and corporate events further showcases her commitment to building and positioning brands effectively.