Barkley
Barkley, a Certified B Corporation™, is an independent agency founded in 1964 with offices in multiple U.S. cities, committed to diversity, sustainability, and social impact.
Company History
Barkley was founded in 1964 and has established itself as a prominent independent agency. Over the years, Barkley has expanded its reach and influence, culminating in a merger with OKRP to form BarkleyOKRP. This merger has allowed the company to continue its growth trajectory while maintaining its independence and scale.
Certified B Corporation™ Status
Barkley is a Certified B Corporation™, reflecting its commitment to meeting rigorous standards of social and environmental performance, accountability, and transparency. This status reinforces the company's dedication to sustainability and positive social impact.
Global Office Locations
Barkley operates multiple offices across the United States, including locations in Kansas City, Austin, Chicago, Denver, New York City, and Pittsburgh. These offices enable the agency to serve a diverse clientele and foster strong regional connections.
Diversity and Inclusion Initiatives
Barkley is committed to fostering diversity and inclusion within its organization. The agency has set goals to achieve 25% diversity and 85% BIPOC retention by 2025. Programs like The Creative Accelerator and a fellowship aimed at BIPOC talent in leadership positions exemplify this commitment. The company is also working towards reducing emissions by 50% and utilizing 100% renewable energy by 2030.
Unique Programs and Services
Barkley offers multiple unique programs, including the High School Summer Pass in collaboration with Planet Fitness, where teens can work out for free during the summer. The company also developed The Whole Brand Index, a measurement tool to evaluate an organization's performance across multiple dimensions. Additionally, Barkley supports its partners with benefits such as flexible PTO, parental leave, profit-sharing, and providing free tech equipment like MacBooks and iPhones.
Recent Acquisitions and Clients
Barkley has recently acquired Adlucent to boost its performance marketing capabilities. This strategic acquisition highlights the agency's intent to enhance its service offerings. Barkley has also secured the Visit Florida account, further expanding its portfolio of notable clients.
Commitment to Social Impact
Barkley's dedication to social impact is evident through its financial contributions and client partnerships. The agency donates 1.5% of its revenue to causes advancing education and social justice. Moreover, 32% of Barkley's revenue comes from Impact Clients that align with sustainable development goals.