Bold Strategies
Bold Strategies is a marketing firm that specializes in eRetail, DTC, and acquisition marketing, achieving significant growth and ROAS improvements for clients since its founding in 2016.
Company Overview
Bold Strategies is a marketing and ecommerce consultancy founded in 2016. The company is known for its comprehensive approach to accelerating eRetail, DTC, and omnichannel growth for consumer packaged goods (CPG) brands. Bold Strategies brings together eRetail, DTC, and acquisition marketing under one roof, making it a pioneer in integrated marketing solutions.
Services
Bold Strategies offers a range of services to help brands grow. These include channel strategy, digital shelf creative, performance media, market testing, and shopper insights & analytics. The company’s unique approach, called Assess. Build. Grow., provides a structured framework for business growth. Bold Strategies also offers a la carte services and personalized plans, as well as a competitive analysis session to identify growth opportunities and assess competition.
Focus eCommerce Operating System
In 2021, Bold Strategies launched its Focus eCommerce operating system. This platform is designed to streamline and optimize ecommerce operations, providing clients with a robust tool to drive growth. The Focus platform integrates various aspects of ecommerce management, combining features that enhance performance across different marketplaces and DTC channels.
Predictive Analytics Capabilities
Bold Strategies rolled out new predictive analytics capabilities in 2023. These tools enable clients to forecast trends, optimize marketing campaigns, and make data-driven decisions. The predictive analytics capabilities are designed to provide deeper insights into consumer behavior, helping brands to better allocate resources and drive higher returns on ad spend.
Client Success Stories
Bold Strategies has an impressive track record of client success. The company has improved the average ROAS for its clients by 40%. Notable examples include Gillette, Pepsi, Bayer, and Kraft. Bold Strategies helped Lemi Shine to triple their business and achieve a 230%+ improvement in ROAS. Silver Hills Bakery saw a 20% bump in conversions and 201% annualized growth on Amazon. Clients typically experience an average of 27% growth in the first 6 months of working with Bold Strategies.