Frigade

Frigade

Frigade, headquartered in San Francisco, CA, helps growth teams activate and up-sell customers in-product using React UI components and a web app for user targeting and content orchestration.

Services

Frigade provides a platform that helps growth teams better activate and upsell customers in-product. The service combines React UI components with a web app for user targeting and content orchestration. Frigade offers components such as <Tour />, <Checklist />, and <Announcement /> to facilitate product onboarding and user engagement. The platform automatically tracks users’ progress through Flows and allows real-time updates to content and logic without new code deploys.

Founders

Frigade was founded by Christian Mathiesen and Eric Brownrout. The company operates out of San Francisco, CA, USA.

Products

Frigade offers a library of pre-built React components for quick deployment, including <Tour />, <Checklist />, and <Announcement />. They provide an API for developers to build new onboardings directly in code. The company also launched ProductOnboarding.com, a visual library showcasing product onboarding examples, and a Figma UI Kit for designing with Frigade UI components. Additionally, Frigade ensures bundle size reduction with React Server Components (RSC).

History

Frigade, formerly known as Ombord, participated in Y Combinator's Winter 2023 cohort. The company raised $3M in seed funding with investors including Y Combinator, Craft Ventures, La Famiglia, Defy.vc, and Magic.fund. Frigade is SOC 2 type 2 certified and continues to innovate in the field of product onboarding by combining engineering, product, and design disciplines.

Industry and Location

Frigade operates in the B2B sector, specifically catering to engineering, product, and design teams. Headquartered in San Francisco, CA, USA, Frigade serves the United States of America and the broader America/Canada regions.

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