GumGum
GumGum offers a comprehensive suite of media products, including its contextual intelligence platform Verity™, Attention Measurement, in-game advertising, Connected TV advertising, and a brand-safe exchange. With a global presence, GumGum's technology is recognized for its accuracy and effectiveness in optimizing ad campaigns.
Services
GumGum provides a comprehensive range of media products designed to enhance advertising effectiveness. Their offerings include the Verity™ contextual intelligence platform, Attention Measurement powered by Playground xyz, in-game advertising solutions, Connected TV (CTV) advertising, and GumGum's Exchange. Each service leverages advanced technology to optimize ad performance while ensuring brand safety and suitability.
Products
GumGum offers a suite of high-impact ad units, including In-Image, In-Screen, In-Article, Skins, and Standard Display formats. Their In-Video ads are non-intrusive overlays designed to capture attention during streaming content. The Verity™ platform, accredited by the Media Rating Council (MRC), scans text, image, audio, and video to derive contextual understanding for precise ad targeting. The Mindset Matrix™ integrates contextual insights, creative impact, and attention measurement for optimized marketing campaigns.
Global Presence
GumGum operates on a global scale with offices across North America, Asia, Australia, and Europe. They serve multiple markets including the US, Canada, UK, EMEA, and APAC regions. This extensive reach allows them to provide tailored advertising solutions to a diverse client base around the world, ensuring relevance and effectiveness in various market conditions.
Technology and Accreditation
GumGum's contextual technology, Verity™, is recognized for its advanced capabilities in content-level analysis across CTV, desktop, and mobile web environments. The platform has received accreditation from the Media Rating Council (MRC) and aligns with standards set by the Global Alliance for Responsible Media (GARM) and the Interactive Advertising Bureau (IAB). Verity™ is also the first to achieve MRC content-level accreditation for CTV, underscoring its effectiveness in contextual targeting.
Partnerships and Investments
GumGum has partnered with leading industry players such as Xandr, Dentsu, IPG, Publicis, Omnicom, WPP, and Havas to expand the reach of their Verity™ platform. These collaborations enable pre-bid contextual targeting at scale, enhancing ad campaign performance. Additionally, GumGum has secured a $75 million investment from Goldman Sachs Growth to accelerate the development and expansion of its contextual intelligence technologies.